Data-driven story teller
About
I am head of data science and insights at
MindFolio an
innovation and analytics consultancy based in the UK.
My role is to take complex consumer and big data, and craft it into
stories to help managers make more informed business decisions. To
create these compelling data-driven narratives I use tools such as R
Shiny.
Prior to joining MindFolio, I gained a PhD from the University of
Zurich, where I focussed on behavioural decision-making.
Industry skills
behavioural research | health/wellbeing | green design
concept
development | visioning
consumer/market research
end-to-end
project management
Technical skills
R
shiny | markdown
ggplot2 | plotly | D3 | igraph | leaflet
tidyverse
API’s | webscraping
Analytical techniques
base statistical techniques | clustering/segmentation | ML
sentiment
analysis | NLP | topic modelling
Research techniques
behavioural science
survey design/programming
best-worst scaling
| various flavours of choice modelling
Other skills
html | css | javascript
Windows server
Git | GitHub
Netlify
| MongoDB
Projects
From creating a unique bespoke survey platform to a tool to analyse
community health, I have worked on a range of development-led data
projects, bringing a unique perspective on how data is presented/used
You can find an example of one of my creations
here
(works best on desktop) - a big data app which uses over 20 variables
across London wards to get an understanding of community health. You can
read more about the tool in this article for TechUK
here.
Using my background in behavioural science, I have also helped
innovate and develop MindFolio’s Place Attachment insights system. This
tool combines allows us to measure people’s emotional connections to a
place and where improvements are needed to help create more wholesome
communities. You can find more details
here.
Open source projects
Click here to visit my
GitHub profile for some open source R projects I have written